I will be explaining the pros and cons of taking your books wide. I must note that one size does not fit all. This is a very personal decision that will require deliberation.
My first piece of advice when considering moving to the wide strategy would be to take a look at your genre. How many authors are in KDP and how many are wide? This should give you a good idea as to whether your books have a decent-sized audience outside of KDP.
Amazon
Amazon created a platform that allows individuals to sell their books without the need to go through publishing houses. They are one of the largest distributors of eBooks in the world. In the US and UK, Amazon holds roughly 80% of the eBook market.
One of the key benefits of KDP is Kindle Unlimited. This means that all readers signed up for the program have free access to all available ebooks. The reason that this is a good thing for authors is that the readers enrolled are usually loyal to Amazon. They are more likely to read KU ebooks.
Amazon offers a generous royalty fee of up to 70% royalties for sales in select countries. They also allow authors to create sales and deals periodically to help them drive book sales.
Going Wide
Amazon may be the most dominant distributor in the US and the UK however this is not the case in other countries. For example, in Canada, Kobo holds over 25% of the ebook market. In Germany, Tolino and Amazon have equal ebook market share.
KU is only available in these selected countries United States, United Kingdom, Canada, Germany, France, Italy, Spain, Brazil, Mexico, India, Japan, and Australia. By going wide you can build a worldwide presence outside of Amazon.
Becoming a wide author can give you more freedom over your eBooks in terms of price points, sales, and marketing.
The best thing to do is assess where you are now and where you would like to be. Where are you aiming for your books?
Author Services by Sarah 