Social media plays a big role in the success of an author. This is where you interact with your fans. But how do you convert a person from reading one book to becoming a brand ambassador? After word of mouth, social media is one of the best ways to sell your books.
Here are some top tips to get you started:
- Define your goals. How can you measure your social media success if you don’t know what you are working towards? Make a shortlist of what you want to achieve.
- Get to know your audience. These are the people you are posting for. Give yourself the best chance of getting to know them. Do you know where your readers spend most of their time? A reader of Young Adult books may not have the same needs as someone reading Historical Fiction. Tailor your activities to achieve the best results.
- Be consistent. When you follow someone online, it creates a bond. Imagine they regularly post, and you become invested in what they have to say. Now imagine they went silent for weeks or even months, would you seek out their posts as before? Probably not. You can’t expect your fans to either.
- Post engaging content. Your audience will want to be entertained as well as informed. Having varied and exciting content keeps your fans wanting more.
Does this sound all a bit too much? That’s because it can be! Large companies have full teams dedicated to social media!
Over these blog posts, I will share my strategies with you to make this mammoth task seem much easier!
Author Services by Sarah 